The Broadcast Made For You

After 10 years sponsoring Brazilian soccer, Itaú Bank needed to strength the link between the sport and the brand’s concept: “The Bank Made For You”.
How could we create a broadcast made especially for the fans of each soccer team while still preserving the overall of a mass media event?

- 60% increase in ratings during the broadcast.
- 97% positive internet mentions.
- Fans of other soccer teams requested their own partial broadcast.

Role: Copywriter