RICARDO SALGADO

My name is Ricardo Salgado, a Green Card Holder, and I’ve been currently working as SVP / Group Creative Director at Leo. Burnett Chicago.

But my story as a creative didn’t start here in the US. It began much earlier in Brazil, where I came from.

Over 15 years ago, I got my first job as a writer. Since then, I’ve had the opportunity to work at amazing agencies in Brazil and the U.S., where I’ve presented campaigns for local and global brands such as Bayer, Jack Daniel’s, Anheuser-Busch InBev, Samsung, McDonald's, and many others. I’ve also participated in and won several pitches, including those for Johnson & Johnson, GE, Sanofi, the City of Chicago, and many others.

At the office, I do everything to keep/create an inclusive environment. I believe the right atmosphere has the power to bring out the best in people. I speak a little bit about this here - https://lbbonline.com/news/bossing-it-honesty-and-transparency-with-energy-bbdos-ricardo-salgado

Out of the office, I like playing tennis. I’m not good, but I try.
I also like studying economics. I can spend an entire afternoon talking about Macroeconomics and the latest Acemoglu’s paper. It’s fun. Economics has everything to do with advertising. When you know what really matters to your client, you can better create for them. 

Anyway, if you want to know more about me, give me a call. As a bonus, you’ll be able to hear my accent. It’s pretty fun.

Contact:
Mobile: +1 (312) 420-8978
E-mail: ricasalgado@gmail.com

Experience >>

SVP / Group Creative Director at Leo Burnett Chicago

Dec 2024 – Present

SVP Creative Director / Head of Activation at Energy BBDO Chicago

Nov 2022 – Dec 2024
Part of the team that made Energy the world's most winning-awarded BBDO and #4 US agency at Cannes 2023.

VP Creative Director at Energy BBDO Chicago

Feb 2022 – Nov 2022

Creative Director at Energy BBDO Chicago

March 2021 – Feb 2022

Associate Creative Director at FCB Chicago

October 2019 – March 2021
Part of the team that made FCB Chicago Design Agency of The Year at D&AD 2020.

Senior Copywriter at FCB Chicago

October 2018 – October 2019

Senior Copywriter at Leo Burnett USA

December 2016 – October 2018

Senior Copywriter at DDB Brazil

March 2009 – November 2016
Part of the team that made DDB Brazil Agency of The Year at Cannes 2009. Throughout these years, I also had the opportunity to work on some projects in-loco at DDB San Francisco and Adam&Eve DDB London.

Copywriter at Lowe Brazil

January 2009 – March 2009

Copywriter at E* - Inteligência Criativa

June 2007 – Dec 2008

Awards >>

Cannes

5x Gold, 4x Silver, 3x Bronze, 41x Shortlist (including Titanium and Innovation)
Cannes Young Lions 2012 - Selected as a Young Lion Brazil.

One Show

1x Best of Discipline, 6x Gold, 12x Silver, 3x Bronze, 18x Merit Top 10 writer in the Global Ranking at The One Show 2020 Top 20 Most Winning-Awarded CD in the USA in 2024

ADC

1x Best of Discipline, 2x Gold, 1x Bronze #5 World's Most Winning-Awarded Writer at ADC 2020 #2 Most Wining-Awarded Writer in the US at ADC 2020

The Drum Rankings

#12 World's Most Winning-Awarded Campaign in 2020
#24 World's Most Winning-Awarded Copywriter in 2020
#7 Most Winning-Awarded Copywriter in the USA in 2020
#6 World's Most Winning-Awarded Campaign in Health&Wellness 2023

D&AD

1x Black Pencil, 2x Yellow Pencil, 2x Graphite Pencil, 5x Wood Pencil

Clio Awards

2x GP, 7x Gold, 8x Silver, 6x Bronze

LIA

4x Gold , 2x Silver, 2x Bronze

ANDY Awards

2x Gold

El Ojo

1x GP, 1x The Best Idea From USA, 3x Gold, 1x Tercer Ojo, 4x Silver, 4x Bronze

Guinness World Records

1x World Title

LIA

Creativity in B2B Jury 2024

New York Festivals

Grand Jury 2021
Grand Jury 2020

Ad Stars S.Korea

Grand Jury 2020