Gun Survivor Reviews
97% of consumers are more likely to buy a product after watching an online review. That goes for guns too. Online gun reviews receive billions of views each year, but the content lacks regulation. For the first time, gun violence survivors reviewed the guns that almost took their lives to spark a conversation about gun safety among gun influencers.
Curiosity: This campaign has been entirely produced with US$5K
Role: Creative Director/Scene Director/Producer/Handyman/Whatever