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Chicago Not In Chicago

The City of Chicago wanted to advertise its new master brand platform ‘Chicago. City of Stories”. However, instead of telling Chicago stories in Chicago, we’ve decided to show that our stories go way beyond our borders. Why? Because Chicago has influenced most of the major cities across the Globe and only a few people know about it. We were the first city to ever have a skyscraper - even the skyscrapers today use Chicago technology - we're home to house and electric blues music, we invented the first Ferris Wheel, American Cinema Industry, and even the first cellphone was created here. So, to tell all these stories, we’ve made the first Chicago tour in NYC to highlight that the big apple is full of Chicago inventions and contributions. A Chicagoan comedian guided the tour through sixteen landmarks and explained to New Yorkers how many things surrounding them originated in the Windy City, like the Flat Iron Building, the World Trade Center, the Coffee Maker, and much more. But NYC wasn't the only target. The campaign with posters, films, and social content depicted how Chicago has influenced capitals worldwide, like London, Paris, Tokyo, Mexico City, São Paulo, and so many others.

Also, every piece of the campaign has been based on Chicago’s most iconic symbol - the star of its flag. You can see it in the gif below.

Role: Copywriter/Creative Director